1. Who We Are
PutterVR is operated by SMB IT Ltd, a company registered in the United Kingdom. SMB IT Ltd is the data controller for the personal data described in this policy, which covers the PutterVR application on Meta Quest, the PutterVR website (www.puttervr.com), our online store, and the analytics dashboard.
If you have any questions about this policy or how we handle your data, contact us at hello@puttervr.com.
2. Information We Collect
Website and Store
When you use our website, place an order, or contact us, we may collect:
- Name and contact information (email address, postal address, phone number) when you place an order or contact support
- Payment information — card details are collected and processed by our payment processor, Stripe. We never receive or store your full card number
- Order history, shipping details, and delivery tracking information
- Your email address if you subscribe to our newsletter or provide it in your player profile
- Communications with our support team
PutterVR Game on Meta Quest
When you use the PutterVR application on a supported Meta Quest headset (Meta Quest 2, Quest Pro, Quest 3, or Quest 3S) and sign in with your Meta account, we collect:
- Meta account information provided by Meta when you sign in: your app-scoped Meta user ID, your Meta username (alias), and your display name. We do not receive your email address, real name, friends list, or location from Meta
- Account preferences you set in the app, such as language and left- or right-handed play
- Gameplay and putting-stroke statistics, including: putt distances, make/miss results, ball roll and finish positions, club face angle, club head speed, swing path data, launch and entry speeds, scores, difficulty settings, session identifiers, and timestamps
- Performance data for all game modes, including Free Putt, Round the Clock, Ladder Drill, Starting Line, Target Line, Lag Putt, Two Putt Challenge, Play 9/18, Bullseye, Ball Aligner, and the Mastery campaign (attempt results and rank progress)
- Your Putting Index — an aggregate skill score computed from your putting history
- The app version you are running, used for compatibility and support
- Technical security logs when you sign in, including your IP address, used to protect accounts and prevent abuse
The analytics and online features require an internet connection. You may use PutterVR offline, but gameplay statistics will not be recorded or synced to your analytics dashboard.
If you appear on an in-game or web leaderboard, your display name and Meta username are visible to other players alongside your score.
Real Ball Mode and Camera Data
Real Ball Mode and Launch Monitor Mode use your headset's cameras (passthrough) to track a real ball and putter. All camera processing happens on your device. Camera images and video are never transmitted to us, uploaded, or stored by PutterVR. Only the derived putting metrics — such as ball speed, line, and roll distance — are sent to our analytics service, in the same way as virtual-ball putts.
Meta Horizon Store Purchases and Subscriptions
When you purchase PutterVR, an in-app purchase, or a PutterVR subscription through the Meta Horizon Store, Meta processes the purchase and payment. We do not receive or store your payment card or bank account details.
Meta may provide us with purchase and subscription information, including:
- Your app-scoped Meta user ID as the purchase or subscription owner
- The product SKU and subscription tier or term
- A subscription or transaction identifier
- Whether the subscription is active, cancelled, or in a free trial or introductory offer
- Subscription period start, expiry, cancellation, and next renewal dates
- Pricing and currency information, where required for support or account administration
Meta handles payments under its own terms and privacy policy. We only request and retain the purchase and subscription information reasonably necessary to provide and administer PutterVR.
3. How We Use Your Information
Website and Store
- Process transactions, fulfil orders, and send related information such as order confirmations and shipping updates
- Provide, maintain, and improve our products and services
- Send technical notices, updates, security alerts, and support messages
- Respond to your comments, questions, and customer service requests
- Detect, investigate, and prevent fraudulent transactions
PutterVR Game on Meta Quest
- Display your performance statistics in your personal Analytics Dashboard
- Track your improvement over time with historical charts, trends, and your Putting Index
- Provide detailed feedback on your putting technique (accuracy, consistency, face angle, etc.)
- Record your progress through the Mastery campaign
- Generate leaderboards that show your display name and Meta username to other players
- Secure your account and our services, including sign-in verification and abuse prevention
Purchases and Subscriptions
- Verify that you have an active purchase or subscription
- Provide or remove access to purchased or subscriber features
- Restore your access after reinstalling PutterVR or changing devices
- Manage free trials, renewals, cancellations, and subscription changes
- Respond to purchase and subscription support requests
- Detect misuse, fraud, or unauthorised access
- Meet accounting, tax, and legal obligations
Your gameplay data is used to provide and improve PutterVR and is not sold, and is not shared with third parties for their own marketing purposes.
4. Website Cookies, Analytics and Advertising
Our website (not the Quest app) uses the Meta Pixel and the TikTok Pixel, together with their server-side event APIs, to measure the effectiveness of our advertising. These tools may process page views and checkout or purchase events together with cookie identifiers, your IP address, and browser information. Where an email address or similar identifier is included in a server-side event, it is hashed (SHA-256) before it is sent. Meta and TikTok process this data in accordance with their own privacy policies.
Your shopping cart is stored locally in your browser. Gameplay data from the Quest app is never shared with advertising platforms.
5. Information Sharing
We do not sell your personal information. We share it only with the service providers needed to run PutterVR, or where the law requires. In particular:
- Meta Platforms, Inc. and its affiliates — we exchange limited account, purchase, and subscription information with Meta to sign you in, process Meta Horizon Store purchases, verify purchase and subscription status, and manage access to purchased content. Meta processes payment information and other Meta account data in accordance with its own privacy policy
- Stripe — payment processing for website orders
- Royal Mail — order fulfilment and delivery (name, address, and contact details for shipped orders)
- Hosting and infrastructure providers — trusted cloud providers that host our website, API, database, and email services on our behalf
- Advertising platforms — Meta and TikTok, for the website measurement described in section 4
We may also share information to comply with laws or respond to legal requests, to protect the rights and property of SMB IT Ltd, PutterVR, our users, and others, or in connection with a business transaction (merger, acquisition, or sale of assets). Service providers acting on our behalf are bound by data-processing and confidentiality terms.
6. Data Security
We implement appropriate technical and organizational measures to maintain the security of your personal information, including HTTPS encryption in transit, hashed session tokens, and access controls. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Your Rights
Under UK data protection laws, including the UK GDPR and the Data Protection Act 2018, you have the right to:
- Access and receive a copy of your personal data
- Rectification of inaccurate or incomplete personal data
- Erasure of your personal data ('right to be forgotten')
- Restrict processing of your personal data
- Data portability (receive your data in a structured, commonly used format)
- Object to processing of your personal data
- Not be subject to automated decision-making including profiling
- Withdraw consent at any time where we rely on consent to process your personal data
To exercise any of these rights, please contact us using the details below. We will respond to your request within one month of receipt.
8. Data Deletion and Subscription Cancellation
To request deletion of the personal data PutterVR holds about you — including your account, gameplay history, and analytics data — email us at hello@puttervr.com from the address associated with your account, or include your Meta username so we can locate your data. We will action deletion requests within one month.
Please note:
- Deleting your PutterVR data does not cancel an active Meta Horizon Store subscription. Subscriptions must be cancelled through the subscription settings Meta provides on your headset, in the Meta Horizon mobile app, or on Meta's website
- Deleting your PutterVR data does not delete transaction or account records controlled independently by Meta — those are governed by Meta's own privacy policy
- We may retain limited records after deletion where we are legally required to (for example, order and tax records) or where necessary to prevent fraud
- You can unsubscribe from our newsletter at any time using the link in any email
9. Legal Basis for Processing
We will only use your personal data when the law allows us to. Most commonly:
- Performance of a contract — providing the PutterVR app and its online features, fulfilling store orders, and, in particular, processing Meta account identifiers and purchase or subscription information where necessary to verify your purchase or subscription and provide access to the content you have bought
- Legitimate interests — preventing fraud and abuse, securing our services, providing customer support, and measuring and improving our website and marketing, where your interests and fundamental rights do not override those interests
- Legal obligation — retaining limited transaction information to comply with accounting, tax, and other legal requirements
- Consent — for our email newsletter and where otherwise requested; you can withdraw consent at any time
We do not rely on consent for essential purchase or subscription entitlement checks, as these are necessary to provide the service you have bought.
10. International Transfers
Some of our service providers, including Meta, Stripe, and our cloud hosting providers, process data in the United States and other countries outside the UK. When we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as UK adequacy regulations, the UK International Data Transfer Agreement, or standard contractual clauses, in accordance with UK data protection laws.
11. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes it was collected for. In general:
- Account, gameplay, and analytics data is retained while your account is active, and is deleted on request (section 8)
- Purchase and subscription entitlement information is retained while the purchase or subscription is active, and afterwards only for as long as reasonably necessary to resolve support issues, prevent fraud, and meet legal, tax, and accounting requirements
- Order records are retained for the periods required by UK tax and accounting law
- Security and sign-in logs, including IP addresses, are retained for a limited period for security and fraud-prevention purposes
- Newsletter data is retained until you unsubscribe
Data that is no longer required is deleted or anonymised.
12. Children's Privacy
PutterVR is not directed at children under 13, and we do not knowingly collect personal data from children under 13. Meta Quest accounts are also subject to Meta's own minimum-age requirements. If we become aware that a child under 13 has provided us with personal data, we will take steps to delete that information.
13. Complaints
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
14. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date at the top. We retain copies of previous versions of this policy and will provide them on request.
15. Contact Us
If you have any questions about this Privacy Policy, please contact SMB IT Ltd at:
Email: hello@puttervr.com
SMB IT Ltd is the data controller for the purposes of UK data protection laws.